Adding Google Analytics to your Podia website is super easy, and it allows you to get lots of useful information about your web visitors. But it's also possible to add more advanced analytics to your Podia website, allowing you to use powerful tools like Facebook Pixel, Google Analytics Events, and many more.

The Advanced Analytics feature is available on the Shaker plan. You can learn more about Podia's plans on our pricing page.

Looking for something quick? These links might be handy:

Before we begin, a quick heads up...

Setting up website and conversion tracking requires some technical knowledge and can be intimidating. Using this feature incorrectly could potentially break your Podia storefront. 💥😱

If you’re not confident adding tracking code yourself, please reach out! Email us at hello@podia.com or click the icon below to chat. We’re here for you! 😊

Installing tracking codes

There are two types of tracking codes you can add to Podia:

  1. Website tracking code appears on every page in your Podia Storefront.
  2. Conversion tracking code appears only after a customer makes a purchase or subscribes to your membership.

Your analytics tool should specify whether a code snippet should appear on every single page (website tracking) or only on “success” or "thank you" pages (conversion tracking). All tracking codes in Podia are inserted just before the page's closing </body> tag. Tools that require their code be placed within the <head></head> tag are not supported by Podia.

1. Website tracking code

Website tracking code will execute on every page of your Podia storefront. These code snippets usually collect information about all page views, from all visitors, across your entire website.

To install your website tracking code:

  1. Open the dropdown menu in the top-right corner of the main navigation.
  2. Click on “Settings”
  3. Scroll down until you see the “Advanced tracking code” section
  4. Copy the tracking code from your analytics tools and paste into the text area labelled “Website tracking code”

2. Conversion tracking code

Conversion tracking code executes only when a conversion event occurs— specifically, when a customer purchases a product or subscribes to your membership. Tracking conversion events provides your analytics tool with more information about the specific action your customer took, enabling you to learn, for example, which traffic sources are more likely to result in paying customers.

To install your conversion tracking code:

  1. Open the dropdown menu in the top-right corner of the main navigation.
  2. Click on “Settings”
  3. Scroll down until you see the “Advanced tracking code” section
  4. Copy the tracking code from your analytics tools and paste into the text area labelled, “Conversion tracking code”

Thank-you Pages

Some analytics tools might require you to enter a specific URL (web address) to track a goal or conversion. These are sometimes called "success" or "thank-you" pages. Your membership and each product have their own thank-you page that customers are taken to after completing a purchase.

Memberships

When someone subscribes to your membership they're taken to /members/thanks. So if your Podia Storefront is located at store.example.com your thank-you page URL will be https://store.example.com/members/thanks 

Products & Courses

Each product in your storefront has a unique URL based off the product name. For example, a course called "Design for Developers" might have a sales page URL of /design-for-developers .

The thank-you page URL is very similar to the sales page URL: it simply adds /thanks at the beginning. So the thank-you page for the example course above would be /thanks/design-for-developers.

So if your Podia Storefront is located at store.example.com your URLs would be:

  • Sales: https://store.example.com/design-for-developers 
  • Thank-you: https://store.example.com/thanks/design-for-developers  

Finishing up

Disable ad-blockers and use private browsing (incognito mode) when testing your website and conversion tracking code installation. Your tracking code is not output when you are logged in to Podia. This ensures your own page views and test orders are not tracked to your analytics tools. 

We hope you found this guide useful. We know this topic can be quite technical and confusing, so we welcome your questions and feedback. Drop us a line at hello@podia.com, or click the icon below to chat!

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