Welcome to Podia! We’re really excited to have you on board, and can’t wait to help you make a living off your passion.
To help new users like you, we’ve created this step-by-step guide to introduce you to our features and walk you through each phase.
If at any time you have questions or need help, simply drop us a line here.
To make the most out of Podia, you’ll want to do a few things to make sure you’re set up for success. They’re simple steps, but completing them now will make for a better experience later.
Alright, let’s get into it!
Step 1: Set up your storefront
Before you start adding products, you'll want to out your bio which will appear on your storefront. Your storefront is the hub where all of your courses and downloads will show up, unless you choose to hide them.
Check out Mackenzie Child's storefront to see what it looks like after it's been polished and ready for sales.
Step 1: Sell awesome products
Create a product - Add products like eBooks, PDFs, worksheets and templates, or create an online course.
To see an example of a finished product on a sales page, click here.
We’d also recommend you start with more "bite-sized" digital downloads like PDFs, templates, worksheets, etc, in order to get your feet wet.
Once you're all set up, it's time to move on to gathering email addresses.
Step 2: Publish (or Pre-launch) your product
If you're all ready to go, you can simply publish your product to start selling immediately.
If you're not quite ready to start selling, you can begin gathering email addresses by Pre-launching your product.
Pre-launching products around specific offers is the best way to...
(1) See which of your product ideas is resonating most
(2) Gather email addresses to help build your list before launching
Here’s how it works:
All you have to do is change your product to "Pre-launch" to begin collecting email addresses as soon as you’d like.
Pretty easy, eh?
Here's what a pre-launch product looks like:
As you can see, you can customize each of your sales pages with an image and various colors to suit your style.
Once you’ve created at least one product sales page, you’ll want to promote it in various ways in order to gather email addresses.
Step 3: Engage your biggest fans
Once you have a growing list of contacts, you can begin engaging your biggest fans using email newsletters.
Newsletters are weekly or monthly emails filled with helpful content, tips, and new products, and they're a great way to build trust and loyalty among your audience.
Remember, before you can sell, we’d recommend consistently engaging with your audience to eliminate as many sales barriers as possible—and newsletters help make this possible.
Here's what your Email Marketing Dashboard will look like from within Podia (this is showing the "Newsletters" tab specifically):
If you’ve never created an email newsletter, we’d recommend checking out our step-by-step newsletter guide.
Step 4: Automate your success
When you begin creating products (like an online course, digital download, etc), you may want to consider adding drip email marketing into your approach.
With drip email marketing, you can automatically send a set of marketing messages over a specific period of time. You can also connect those messages to specific customer actions, like a new signup or product purchase.
To get started, all you have to do is select a trigger (new signup or product sale), craft your messages, and turn the drip campaign on.
Here's what your drip email marketing dashboard will look like from within Podia (the "Drip campaigns" tab has been selected for this example):
If you’ve never created a drip email campaign before (or you just need a refresher), check out our step-by-step guide here.
Step 5: Analyze & optimize
Once you’ve gone through at least one (or all) of the steps listed above, you’ll want to analyze your data so you can see what’s working best.
Here's what your analytics dashboard will look like within Podia:
By identifying your highest performing products, you’ll be able to shape your marketing strategy, so you can make a living off your passion!