If you’re wondering about the difference between Online Courses, Memberships and Digital Downloads, then you’re in the right place 😉
As an all-in-one digital storefront, Podia lets you sell all three of these product types.
This article will explain the difference between them and help you decide which to choose.
Online Courses: Best for teaching students how to achieve a specific outcome
The goal of an Online Course is to help a student achieve a specific outcome.
Some examples of that might be:
- Marketing for Developers: Learn how to build something people want and get your first 100 customers.
- Action Scene Animation MADE EASY
- Data Analysis the Lazy Way: Using Google Sheets and apps like Zapier to save hours at work
- Building Your Job-Winning Portfolio
As you can see, each of these courses promises a specific result.
Students pay for access to your course once (though you can also offer a payment plan to make your course more affordable).
Memberships: Best for building long-term relationships with ongoing value
The goal of a Membership site is to deliver ongoing value over time. Unlike a course, a Membership doesn’t “end”.
Some examples are:
Memberships are great for building long-term relationships with your members.
Members pay for access to your Membership every month (or every year for annual Memberships), so you’ll get recurring revenue rather than earning money one time for each sale.
Digital Downloads: Best for delivering a single file or set of files
Digital Downloads are a great way to sell individual files or sets of files. They don’t necessarily have to teach a specific outcome, though some do:
- Guide to the Sony A7R III
- The Eatweeds Cookbook
- The One Page Daily Planner
- 6 Common Email Marketing Myths, Debunked
As you can see, Digital Downloads are perfect for products like eBooks, worksheets, templates and single “lessons” that aren’t part of a larger course.
Like Online Courses, customers pay for access to your Digital Download once (though you can also offer a payment plan to make your product more affordable).
Questions? We’re here to help
We hope this helps you choose the right product type for your next project.
Still unsure which product is right for you?
We’re happy to help you decide. Reach out to us at [email protected] (or click the icon below to chat with us!).