Note: If you're looking to presell your product i.e. start collecting money for it before it's ready, look at How to set a start date for your product.
What does setting my product to pre-launch mean?
This means you no longer have to stay stuck in “Draft mode” before launch — you can start gathering email addresses as soon as you have the idea or begin building your product.
Here's what pre-launch looks like (you can customize the design, but note the email capture):
How it works
When creating an online course or download, there are three conceivable states you’d want it to be in:
- Draft (just visible to you)
- Pre-launch (collect emails before launch)
- Published (available for purchase)
Pre-launch (aka #2 above) works like this:
Yep. It’s that simple.
All you have to do is change your product to Pre-launch to begin collecting email addresses as soon as you’d like. No more waiting for launch or hacking together some janky solution.
Here’s what it looks like:
What is the difference between a pre-launch or published product?
There are two key differences between a Pre-launch and Published product.
On the sales page of a pre-launch product…
- The Table of Contents is hidden: so you can continue to work on it behind-the-scenes
- We’ve added two email captures: one at the top of the page and one below the product description
What happens when someone signs up during pre-launch?
Anyone who signs up during the “Pre-launch” phase will be tagged as a “Pre-launch customer” for that product.
While you continue to develop your product, you can send drip emails or newsletters to your pre-launch customers as a way to keep them engaged.
After you launch your product, you can email your pre-launch customer list and entice them to buy (coupon time!).
Anyone who purchases will be automatically moved from the “Pre-launch customer” list into the main “Customer” list; the people who did not convert will remain in the “Pre-launch customer” list, which will allow you reach out again in the future.
Ready to turn some of your Draft courses into Pre-launch courses?
Awesome! Here’s how you do it:
- Log in to your Podia account
- Click on Products at the top
- Click on the name of the product you want to pre-launch
- Change your product from “Draft” to “Pre-launch” by clicking the dropdown at the top
That’s it. Easy peasy, right?