Facebook Pixel is an analytics tool that helps you measure the effectiveness of your advertising. You can use Facebook Pixel to track page views and purchases on your Podia store.
Step 1: Get your Facebook Pixel code
If you haven't already done so, head over to Facebook and create a pixel.
Step 2: Paste the Facebook Pixel into Analytics
Once you've created a Facebook Pixel, you can get the code in the Events Manager:
You'll see a string of numbers to the right of "Pixel ID".
Go to the Analytics area of your Store settings in Podia and scroll to the "Facebook Pixel" section. Paste your Facebook Pixel ID from Step 1 into the top box labelled "Facebook Pixel ID" and click the "Save changes" button at the bottom of the page.
The Facebook Pixel will now appear on every page of your Podia store and you'll be able to track page pageviews.
You'll now be able to:
- Create custom audiences from store visitors
- Learn about your website traffic
Step 3 (optional): Track conversion from your Podia store to Facebook
Conversion tracking for Facebook is a Shaker-only feature.
Paste the following code into the bottom box labelled "Conversion tracking code" to have Podia send conversion data to Facebook when a purchase is made:
Unlike the code in Step 2, which fires on every page, this code fires only when a purchase occurs.
Your Facebook Pixel is now setup, and you'll soon start to see page view and purchase events appear in your Facebook Events Manager.
You can install the Facebook Pixel Helper extension for Google Chrome to verify that the pixel is correctly installed. Disable any ad-blockers and use private browsing (incognito mode) when testing your pixel installation.