Facebook Pixel is an analytics tool that helps you measure the effectiveness of your advertising. You can use Facebook Pixel to track page views and purchases on your Podia site.

Please note: While we’re happy to help with any issues taking place on our end, we aren’t able to access your accounts with those other tools, which limits the support we can offer. We encourage reaching out directly to the third-party tools for help getting them working.

Step 1: Set up your Facebook Pixel

If you haven't already done so, head over to Facebook and create a pixel.

Once you've created a Facebook Pixel, you can get the code in your Events Manager. You'll see a string of numbers to the right of "Pixel ID".

Step 2: Paste your Facebook Pixel ID

Go to the Analytics area of your Site Settings in Podia and paste your Pixel ID into the box labelled "Facebook Pixel ID". Then, click the "Save changes" button at the bottom of the page.

The Facebook Pixel will now appear on every page of your Podia site and you'll be able to track page pageviews.

You'll now be able to:

  1. Create custom audiences from site visitors

  2. Learn about your website traffic

Step 3 (optional): Track conversion from your Podia store to Facebook

Conversion tracking is available on our Shaker and Earthquaker plans.

Paste the following code into the bottom box labelled "Conversion tracking code" to have Podia send conversion data to Facebook when a purchase is made:

<script type="text/javascript">
  Podia.trackConversion();
</script>

Unlike the code in Step 2, which fires on every page, this code fires only when a purchase (paid or free) occurs.

Finishing up

Your Facebook Pixel is now setup, and you'll soon start to see page view and purchase events appear in your Facebook Events Manager.

You can install the Facebook Pixel Helper extension for Google Chrome to verify that the pixel is correctly installed. Disable any ad-blockers and use private browsing (incognito mode) when testing your pixel installation.

If you run into any issues, see Troubleshooting Pixel Errors 👍

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