Starting a new online business can be challenging, especially for people who don’t consider themselves “tech-savvy”. With a lot of different things to learn, it is easy to feel overwhelmed.

Thankfully, Podia will make this transition smooth and easy, so you don’t need to worry about the tech aspects of an online business!

In this article, we will list the most common terms used in Podia and what they mean.


Searching for a specific term? Use CMD+F on a Mac or CTRL+F on Windows and type in the term you’re looking for!

Table Of Contents:


Dashboard - This is the screen you will see each time you log into Podia and the tool you will use to make any changes to your Podia site as an admin.

Digital Download - A file you can upload and sell. Customers will need to download this file to their computers in order to access it.

Online Course - A type of product designed for students to learn at their own pace. You can upload videos (streaming only) as well as PDFs, text lessons, links, etc.

Students pay for your course once and they will have access for a lifetime (or as long as you want them to).

Community - Communities are a great way to build recurring revenue, create engagement, and build deep and meaningful relationships with your members.

Members pay for access to your community area every month (or once per year for annual subscriptions), so you’ll get recurring revenue rather than earning money one time for each sale.

Webinar - A type of product that helps you sell one-time off meetings and webinars hosted through Zoom or YouTube Live.

Bundle - A bundle lets you combine two or more products together and sell them as a package. A great way to generate additional revenue.

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Draft Product - A state to be used while your products are still being created.

Visitors and customers won’t be able to see or access products in Draft Mode.

Pre-Launch Product - A product state where you will be able to collect email addresses from potential customers before you publish your product.

A pre-launch product cannot be sold. If you want to sell a product still in development, use the start date feature.

Published Product - A product that is ready to be promoted and sold to your audience! 🎉

Hidden Product/Membership - A product/membership plan that will not appear anywhere on your Podia site but still could be accessed by visitors through its unique link.

People can buy and/or subscribe to hidden products/membership plans.

Start Date - A feature to be used if you’d like to sell and collect payments for your product before it is finished.

People won’t be able to access your product before the chosen start date.

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Audience - The number of unique accounts you have on your Podia site. This will include all customers, subscribers, and members.

Customers - People that have created an account on your Podia site.

Most of the time, customers are individuals who bought/subscribed to something you offer. However, if someone creates an account on your Podia site without purchasing a product or signing up for a free product, they will be labeled as customers as well.

Members - People subscribed to your community.

Subscribers - People to whom you can send email broadcasts & campaigns. They can become subscribers by buying a product and agreeing to receive marketing emails, subscribing to a general site list and/or to any pre-launch lists as well!

In order to comply with GDPR rules, individuals need to tick an opt-in box during checkout, otherwise, they won’t become subscribers and you won’t be able to send them emails.

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Email Broadcast - A single message that is sent to an entire list of people at the same time. This email can be sent to all or just to selected email lists.

This is usually the best option for creating weekly newsletters, sending product announcements, etc.

Email broadcasts can be scheduled and scheduled emails will be sent at the same time to all selected lists.

Email Campaign - An automated email series that will be sent after subscribers perform a specific action, such as signing up for a free webinar, or purchasing an online course or membership.

You can adjust how many emails an email campaign has, as well as their sending interval.

The schedule for email campaigns will depend on when each subscriber completes the triggering event.

Email Lists - A collection of email addresses you can send email broadcasts to. People can become subscribers to email lists by signing up on your website, buying a product, etc.

Subscribers can be part of a general newsletter list, of product pre-launch lists, or even product-specific lists.

All your email lists can be found when creating a new Email Broadcast.

General Newsletter List - A collection of email addresses from people that sign up through the newsletter capture form on your Podia site.

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Podia Site

Podia Editor - Tool you’ll use to build and customize the look of your site pages.

Homepage - This is the first page your visitors/customers will see when they visit your Podia site.

Product Page - An automatically generated page that is created each time you add a new product.

This page is commonly used as your product sales page, and you can build it to display its descriptions, benefits, etc.

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Drips - A feature that unlocks content on a regular basis over a previously set period of time.

As your customers progress through the online course, content gets delivered to them, and eventually, they’ll have access to the full online course.

Coupons - A code you can generate to offer discounts for your products/memberships.

Affiliates - Customers that will help you promote & sell your products/memberships in exchange for a percentage (or dollar amount) of each successful sale.

Podia Refer-A-Creator Program - Referral program (sometimes called an "affiliate program") that lets you earn a commission for promoting Podia to your friends and fans.

Podia subdomain - A customizable free subdomain you’ll receive by default as soon as you sign up for Podia. It will look something like

Custom domain - A unique branded name that identifies your website, such as “”. Custom domains can be registered on domain registrars such as GoDaddy or Hover.

You can connect custom domains to your Podia site to replace your default Podia subdomain.

Have we missed something? Do you still have questions about any of these terms? Feel free to email us at or click on the icon at the bottom right to chat. 😃

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