Creating different versions of your product is a good way to increase sales and create a custom solution for each type of customer, based on their needs!

With Podia, you can easily duplicate your products, price them differently, and use it to create different pricing tiers.

Step-by-step guide

Step 1: Duplicate the product and create new versions

The first step would be to duplicate the product and create the pricing tiers you want.

For example purposes, I am going to create BASIC, SILVER and GOLD versions! Go ahead and change the pricing for each of the different versions as well!

Once you’re done setting up the different versions of the product, move into the next step!

Go ahead and copy the “Buy Now” URL for each of the different products.

Head into the Products tab, click on “…” >“Share Course/Download/Webinar” and copy the “Buy Now” link:

This link will send customers directly to the checkout window for each one of the versions, and we will use it later!

Step 3: Display the different tiers using Columns

For this next step, we’ll be displaying the different tier options side by side, so customers could compare their benefits!

The best way to achieve this would be through using the “Columns” section. When editing your page, click on “+ Add Section” and add a new “Columns” section:

Now, you have to list each different tier in a different column!

Make sure to write down all of the differences between what each product offers and what customers will get by buying a specific tier.

You’ll end up with something like this:


You can use a photo editing software, like Canva to create graphics for each specific column.

You can then, upload these images into the Image field to create amazing design! Here’s an example:

Now we’ll need to link the column buttons to each particular product.

Copy the “Buy Now” link for each one of the tiers and paste it under the “Button URL” field for the respective columns:

Step 5: Wrapping things up! 🚀

Finally, run a quick test to double-check if the buttons are pointing to the correct product:

And that’s it! Now customers will be able to choose between different versions of your product and buy the one that suits their needs the best! 🤑

If you have questions or need help, email us at [email protected] or click on the icon at the bottom right to chat. 😃

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