In a world of online communications and international email regulations, it is important to know the difference between transactional and marketing emails.

This will help you understand how your communication will impact you, as a creator, and your customers, especially after commercial laws like the CAN-SPAM Act and GDPR.

In this article:


Why should I know the difference?

Understanding the difference between marketing and transactional emails is necessary for complying with the latest international email regulation laws and avoiding huge fines in case of violation.

There are basically two big regulations that stipulate what are commercial emails and the rules for sending these: the CAN-SPAM Act and GDPR.


We won't go over details about these but to sum it up, this is what they mention about transactional and marketing emails:

Commercial emails – promotes or advertises a commercial product or service, including content from a website.

Transactional emails – Related to account updates, ongoing transactions, account creation/modification, etc.

Related reading 📚

CAN-SPAM Act: A Compliance Guide for Business

GDPR: Better rules for small business

Note: The information provided is not legal advice, but a resource. Always make sure to consult with a legal expert if you have further questions.


What are transactional emails?

Transactional emails on Podia would be any email built for the purpose of sending a transactional message.

These would all be system generated emails.

A couple of these would include:

  • Confirmation email after a successful purchase

  • Email follow-up after a failed payment

  • Email notification whenever a customer receives a new message

  • Email follow-up close to a subscription plan trial expiration date

  • Webinar reminders

Note: these cannot be edited at this time.


What are marketing emails?

Marketing emails on Podia would be any emails you send to your list of subscribers. These would include:

If they haven't opted to receive marketing emails or have unsubscribed, they will not receive these types of emails.

Note that your customers will be easily able to subscribe/unsubscribe from your marketing emails at anytime.


And that's pretty much all you need to know about marketing and transactional emails here on Podia!

Any questions at all, please send us an email at [email protected] or click the purple icon below to chat. 😃

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