Coupons are a great way to engage your current audience and prospective customers by offering discounts on products and subscription plans in your site:

Once you have your products and/or subscription plans setup, you can easily discount these and share the coupon codes with your audience.

In this article:


Creating a new coupon

To view and create coupons, navigate to the coupons tab by using the top menu navigation.

Click on New Coupon to start creating coupons for your products and/or subscription plans.

We will ask you to set up a couple of information to proceed with the coupon creation process. Let's take a look at the options


Coupon code

It's time to give your coupon a name! 🎉

If you are using a coupon code for a public event (e.g. Black Friday sales), use a descriptive coupon code like BLACKFRIDAY-2020 or HALLOWEEN-50OFF.

Alternatively, you can also click on Generate unique code to use a unique coupon code that can be shared with your customers to access your site, product and/or subscription plan discounts.


📝 Only alpha-numeric characters are accepted for coupon codes and any special characters will be removed, with spaces converted to dashes (-).


Discounted items

You are able to choose between 5 different coupon types based on how you want to apply the discounts across your products and subscription plans on your site.

The 5 coupon types you can choose from are listed below:

  1. All products and plans: This coupon type will allow you to discount all available products and plans in your store. All future products and plans added to the store will also be discounted.

  2. Products only: This coupon type will discount only the available current and future products in your site, including online courses, digital downloads and bundles.

  3. Plans only: This coupon type will apply the specified discount to all available plans on your site.

  4. Specific plans: This coupon type will allow you to search, select and discount only specific plans.

  5. Specific products: This coupon type will allow you to search and add specific online courses, digital downloads, webinars, and bundles to apply the discount.

⚠️ Please note: any coupon that is created with the intent to be used for a subscription plan will be applied to the invoice each month (e.g. if your plan is $10/month and you provide a $5 off coupon, the plan will now be $5/month for the lifetime of the subscription)


Discount value

There are two types of value you can assign to coupons:

  1. Percentage (%): This is the most popular coupon value (with over 70% of the coupons) used for products and plans. This value type will allow you to discount a percentage of your plans or products, thus providing more control over your discounts.

  2. Amount: An amount discount allows you to specify a specific amount to discount from your product or plans. If multiple products or subscription plans are selected for a coupon, this amount will apply to all the selected products and plans for that coupon.

📝 When using a coupon with multiple products and/or plans, a percentage (%) value will allow you to have more control over the discounted amount for both products and plans.

Amount discounts, on the other hand, work better with specific products where the price is static and there aren't multiple variants with regards to monthly or annual subscriptions, as in the case of plans.


Coupon options

Under coupon options, you’ll be able to add limits on the number of times a coupon can be used or redeemed on your site or set up an expiry date for your coupons.

Limit Uses

Limiting uses will allow you to add limits on the number of times a coupon can be used or redeemed on your site.

These limits are NOT specific to any particular customer but are related to its TOTAL USES.

Depending on how the coupons are setup, some customers may be able to use coupons across various products and/or plans, and have multiple coupon usages or redemptions associated to a single customer.

No matter the usage you set, a member will also get a coupon's discount value every month/year of the plan they are signing up for. The discount reflects each month/year, but what counts as a 'usage' is the coupon being entered at checkout, which only happens when you first sign up for a plan.

Podia coupons can either have no limits on their usage or a specified usage limit.


Expiry

To set an expiry date on coupons, you can use one of the preset expiry times, or select a date and time from the date and time dropdown.

And that's it! After you're done configuring your coupon options, simply click on Create coupon 💰

Your coupons should be created and you're ready to use it! Wanna know more about coupons? Check out our complete guide on using coupon in Podia.


FAQ

Is there any other way to offer discounts in Podia?

At the time using coupon codes would be the only way to create discounts in Podia.

How do coupons work for subscriptions?

Any coupon that is created with the intent to be used for a subscription plan will be applied to the invoice each month (e.g. if your plan is $10/month and you provide a $5 off coupon, the plan will now be $5/month for the lifetime of the subscription)

Can I offer a discount just for one month of a subscription plan?

At this time, coupons created with the intent to be used for a subscription plan will be applied to the invoice each month, for as long as the subscription is active.


If you have any questions about coupons, discounts or anything at all, send us an email at hello@podia.com or click the purple icon below to chat. 😄


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