Adding Google Analytics to your Podia website is super easy, and it allows you to get lots of useful information about your web visitors. But it's also possible to add more advanced analytics to your Podia website, allowing you to use powerful tools like Facebook Pixel, Google Analytics Events, and many more.


The Advanced Analytics feature is available on the Earthquaker plan. You can learn more about Podia's plans on our pricing page.


Before we begin, a quick heads up...

Setting up a website and conversion tracking requires some technical knowledge and can be intimidating. Using this feature incorrectly could potentially break your Podia site. 💥😱

📋 Note: While we’re happy to help with any issues taking place on our end, we aren’t able to access your accounts with those other tools, which limits the support we can offer. We encourage reaching out directly to the third-party tools for help getting them working.

For any advanced requests and questions, visit Google Support.

In this article:


Installing tracking codes

Just connecting your Podia site to Google Analytics, Facebook Pixel and Pinterest tag should be enough to track all of the information you need regarding visits and sales.

Adding additional tracking codes is only required if you want advanced with your analytics.

There are two types of tracking codes you can add to Podia:

  1. Website tracking code appears on every page on your Podia site.

  2. Conversion tracking code appears only after a customer makes a purchase or subscribes to your membership.

Your analytics tool should specify whether a code snippet should appear on every single page (website tracking) or only on “success” or "thank you" pages (conversion tracking). All tracking codes in Podia are inserted just before the page's closing </body> tag.

Tools that require their code be placed within the <head></head> tag are not supported by Podia.

Website tracking code

Website tracking code will execute on every page of your Podia site. These code snippets usually collect information about all page views, from all visitors, across your entire website.

To install your website tracking code:

  1. Access your Site settings.

  2. Navigate to the Analytics tab.

  3. Copy the tracking code from your analytics tools and paste it into the text area labeled “Website tracking code”.

  4. Click on Save changes.

Conversion tracking code

Conversion tracking code executes only when a conversion event occurs— specifically when a customer purchases a product or subscribes to your membership.

Tracking conversion events provide your analytics tool with more information about the specific action your customer took, enabling you to learn, for example, which traffic sources are more likely to result in paying customers.

To install your conversion tracking code:

  1. Access your Site settings.

  2. Navigate to the Analytics tab.

  3. Copy the tracking code from your analytics tools and paste it into the text area labeled “Conversion tracking code”.

  4. Click on Save changes.


Just connecting your Podia site to Google Analytics, Facebook Pixel and Pinterest tag should be enough to track all of the information you need regarding visits and sales.

We won't be able to offer support for advanced custom codes added to Podia at this time.


Thank you Pages

Some analytics tools might require you to enter a specific URL (web address) to track a goal or conversion. These are sometimes called "success" or "thank-you" pages.

You can read our entire guide on using thank you pages for conversion purposes.


Running tests

Disable ad-blockers and use private browsing (incognito mode) when testing your website and conversion tracking code installation.

Your tracking code is not output when you are logged in to Podia. This ensures your own page views and test orders are not tracked to your analytics tools. 

If you need more help, feel free to check our Troubleshooting Analytics and Conversion Tracking issues article.


FAQ

Can I add a code to the <head></head> tag of my site?

All tracking codes in Podia are inserted just before the page's closing </body> tag.

Tools that require their codes to be placed within the <head></head> tag are not supported by Podia.


We hope you found this guide useful. We know this topic can be quite technical and confusing, so we welcome your feedback. Drop us a line at hello@podia.com, or click the icon below to chat!

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