What does this pre-launch feature mean?
This means you no longer have to stay stuck in “Draft mode” before launch — you can start gathering email addresses as soon as you have the idea or begin building your product.
How it works
When creating an online course or download, there are three conceivable states you’d want it to be in:
- Draft (just visible to you)
- Pre-launch (collect emails before launch)
- Published (available for purchase)
Pre-launch (aka #2 above) works like this:
Yep. It’s that simple.
All you have to do is change your product to Pre-launch to begin collecting email addresses as soon as you’d like. No more waiting for launch or hacking together some janky solution.
Here’s what it looks like:
What is the difference between a pre-launch or published product?
There are two key differences between a Pre-launch and Published product.
On the sales page of a pre-launch product…
- The Table of Contents is hidden: so you can continue to work on it behind-the-scenes
- We’ve added two email captures: one at the top of the page and one below the product description
What happens when someone signs up during pre-launch?
Anyone who signs up during the “Pre-launch” phase will be tagged as a “Pre-launch customer” for that product.
While you continue to develop your product, you can send drip emails or newsletters to your pre-launch customers as a way to keep them engaged.
After you launch your product, you can email your pre-launch customer list and entice them to buy (coupon time!).
Anyone who purchases will be automatically moved from the “Pre-launch customer” list into the main “Customer” list; the people who did not convert will remain in the “Pre-launch customer” list, which will allow you reach out again in the future.
Ready to turn some of your Draft courses into Pre-launch courses?
Awesome! Here’s how you do it:
- Log in to your Podia account
- Click on Products at the top
- Click on the name of the product you want to pre-launch
- Change your product from “Draft” to “Pre-launch” by clicking the dropdown at the top
That’s it. Easy peasy, right?