Email broadcast recipients will help you select exactly what subscribers should be getting your emails - a perfect way to tailor your messages to a specific part of your audience! 📩
Understanding email broadcast recipients
Recipients will let you choose specifically who you want to target whenever sending out an email broadcast.
We'll start by clicking on the "Email" in the sidebar menu and select "+ New broadcast".
From there, you'll see a Recipients area. The Recipients area will let you pick what subscribers will receive this email you're just writing.
You can select both audience segments or apply a combination of filters to narrow down your audience.
Recipient segments
Podia lets you pick previously saved audience segments and quickly select them as your email broadcast recipients.
By default, the "Everyone" segment is selected.
To send your email to a different segment, click “Everyone” to open your segments and select a different segment you'd like to target.
Once your new segment is selected, the number of recipients will automatically update.
You can read this help doc to learn more about creating new audience segments.
Recipient filters
Podia also lets you apply filters to your email recipients and filter them by specific criteria.
Here's a list of available filters:
Tagged - Filter people by what tags they do and don't have.
Has products - Filter by products people are signed up for.
Member - Filter people by their membership to your community.
Spent - The amount of money people have spent on your site.
Subscription - Filter by their subscription status with your site: "Subscribed", "Unconfirmed" or "Not subscribed".
Waitlisted - Filter by the products they have waitlisted for.
Last active - The date they were last active on your site.
Signed up - The date they first signed up for your site
Name - Filter subscribers by name.
Email - Filter subscribers by email address.
Affiliate - Filter people based on their affiliate status.
You can mix and also apply multiple filters to ensure you are selecting only the subscribers who would really benefit from your message.
Match all/any filters
If you add multiple filters to your email broadcast, you'll have an additional option to select if you want recipients to match all or any filters:
Match all filters - People would need to match all filters to be selected as an email recipient.
Match any filter - People can match any filter to be selected as an email recipient.
Use cases
Here, we'll take a look at a couple of filter combinations you can use to send an email broadcast to specific parts of your audience.
Sending an email to one person
Select the "Email" filter option.
When the modal pops up, enter the email address of the person you'd like to send an email to.
Sending an email to customers from multiple products
Select the "Has products" filter option.
When the modal pops up, click on the second box and select the "Specific product" option.
From there, select the product you'd like to target with this email.
The product will be selected, and the subscribers from this product will be added to the recipients' list.
If you'd like to target multiple products, simply repeat the process and add more filters with the remaining products you'd like to target.
Make sure to click on the "Match any/all filters button" and select "Match any filter".
Any questions about Podia's email features? Check out our comprehensive help docs, or click the purple icon to send us a message 💜