A good way to improve your website's visibility across the internet is through SEO optimization!

Optimizing pages for SEO will improve your overall site rankings in search results which could bring more organic traffic and visitors to your site! 🤩

Podia allows you to quickly optimize your site pages for search engines by adjusting heading tags of page sections, meta tags & more!

SEO, which means Search Engine Optimization, is all about making your website friendly for search engines.

It's a series of actions you take to show search engines what your content is about, which can help your website show up higher on search results pages.

In this article, we'll share strategies you can take to improve your on-page SEO.

A key factor in achieving effective SEO is producing high-quality content. Generally, search engines favor content that is not only relevant to the search query but also comprehensive and regularly updated.

Although we don't offer a sitemap.xml file for Podia sites, we've designed your site to be easily navigable and indexable by search engines.

This setup, along with other SEO factors like keyword targeting and domain authority, means you don't need to take additional steps to ensure your site is found by search engines.

When it comes to keyword targeting, the first step is to determine what it is you are optimizing for.

You should identify and decide which keywords you want to focus on and adjust the pages of your Podia site accordingly.

After you decide which keywords to target, you can follow some basic SEO guidelines to ensure they're appearing on key areas of your site:

Headings are important for both people visiting your website and for search engines.

Visitors look at headings to quickly see if the page has what they need. Big headings usually show the main ideas, helping visitors find their way around the content.

Search engines use headings to understand what the page is about. This helps place the page in search results where it fits best.

On Podia, you'll be able to adjust your headings based on 4 sizes: Heading 1, Heading 2, Heading 3, and Heading 4.

Headings get smaller as you go down. The H1 heading is the biggest on the page. H2 is a bit smaller than H1, and H3 is smaller than H2, and so on.

Start with the H1 heading, which is the biggest and shows the main idea of the page. It should be able to translate the main idea of your page. If you are targeting specific keywords, make sure to include it in your H1 heading.

Best practices say you should only have one H1 heading per page.

Subheadings from H2 to H4 help break down and further organize your content into clear sections.

Most pages should have at least one H2 heading to outline major points. However, if having an H2 doesn’t make sense for your readers, it’s okay to skip it.

Use subheadings H2 to H4 where they naturally fit in your content, to guide readers through the text and clarify the structure.

Be careful to use these headings in order, avoiding any jumps in the heading levels to maintain a smooth flow and logical order.

Now that we have a better understanding of how to use headings, let's take a look at how to adjust heading sizes on Podia.

Title tags & Meta descriptions are shown each time a page appears in search engine results.

It helps search engines understand the content of a page and it is one of the factors search engines take when ranking different pages.

Here's how to edit Title tags and Meta descriptions of your pages on Podia:

Changing the sizes of headings on your site pages lets you fine-tune your site for better optimization and search engine visibility.

Here's how to adjust heading sizes for page sections on Podia.

And that's it! Your headings will be automatically adjusted based on your choices.

If you have any questions, send an email to [email protected] or click the purple help icon to send us a message 😄