Podia treats customers and subscribers differently. You might be wondering why some of your customers are not also subscribers. This article is for you!
Customers vs. Subscribers
What is a customer?
A customer is a person that has purchased/enrolled in any product or has been invited to any of your products.
Customers can be subscribed or not to receive emails from your site.
They can be considered subscribers as well IF:
You have the automatic subscription turned on for your product purchases.
They have chosen to subscribe to receive your marketing emails via opt-in subscription during checkout
What is a subscriber?
A subscriber is a person that:
Has provided consent to receive your marketing emails; OR
Signed up directly via an email form on your site or product waitlists.
Why are some of my customers not subscribers?
If you have opt-in subscription turned on in your "Checkout subscription" settings. your users won't be automatically subscribed to marketing emails.
Instead, they will be asked to click a checkbox next to the text reading "I accept to receive marketing emails from [Site Name]" in the checkout!
If a user hasn’t checked this specific box, they won’t receive any marketing emails from you and, therefore, won’t be labeled as subscribers as well.
You can check someone's subscription status directly from your Audience page.
Can you tell me more?
The option to change your email opt-in settings to be manual with a checkbox for your customers is there to comply with both the CAN-SPAM Act and the newest GDPR regulations.
The CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003) is a consumer protection law that establishes requirements for commercial messages and gives recipients the right to unsubscribe or opt-out of commercial and marketing emails.
It also requires that unsolicited commercial emails be identified as advertising and provide recipients with a method for opting out of receiving any such email in the future.
GDPR (General Data Protection Regulation) is the toughest privacy and security law in the world. Though it was drafted and passed by the European Union (EU), it imposes obligations onto organizations anywhere, so long as they target or collect data related to people in the EU.
How can customers re-subscribe to emails?
Customers can always re-subscribe to emails directly from their customer dashboard 🙌
Feel free to share this article with them directly, if needed!
Questions? Please send us an email at [email protected] or click the purple icon below to send us a message.