A campaign is a series of emails that automatically sends to a subscriber when they perform a specific action (e.g. signs up for a product, joins a waitlist, etc).
But sometimes you need to pause a campaign to make changes! Let's walk through what happens to your active campaign subscribers when that campaign is paused and re-run at a later date 👍
Here is an example schedule of actions performed and how that would affect campaign email sending:
MY CAMPAIGN
✉️ 0 Day: Welcome email
✉️ 10 Days: First check-in email
✉️ 15 Days: Second check-in email
✉️ 20 Days: Final email
ACTIONS TAKEN
• January 1 (Day 0): Welcome email sent ✅
• January 5 (Day 4): Campaign is paused
• January 11 (Day 10): First check-in email should send, but does not because campaign is paused
• January 13 (Day 12): Campaign is set back to run. First check-in email sends out immediately at time the campaign is resumed ✅
• January 18 (Day 17): Second check-in email sends out, since this email is set to send 5 days after the First check-in email ✅ Please note the email will send at the time in which the campaign was resumed.
• January 23 (Day 22): Final email sends out ✅
Essentially, if a subscriber is active in a campaign that is paused, their position in the scheduling sequence will be paused as well 😊
We hope this helps clear up any confusion! If you have any further questions about email campaigns, please check out our other comprehensive help docs or click the purple icon to send us a message 💜