There may be moments when you need to tailor your communication and send an email exclusively to customers who have purchased a specific product, or perhaps even several products! 📩
Podia makes it easy to select the recipients of your emails.
In this article, we'll take a look at emailing customers of a particular or multiple products.
Emailing customers of a particular product
In the sidebar menu, click on Email and then select Broadcasts.
On the broadcasts page, click on “+ New Broadcast”.
From there, you'll get to give your email broadcast a name, subject line and also preview text.
Make sure to enter the information according to what you want your email to be.
Under Recipients, we'll select who will get the email.
Click on "Filter" to bring up the available filter options.
Select the "Has products" filter option.
When the modal pops up, click on the second box and select the "Specific product" option.
From there, select the product you'd like to target with this email.
The product will be selected, and the subscribers from this product will be added to the recipients' list.
Only customers that are Subscribed to your marketing emails will receive such emails.
Those who are Unconfirmed or Not subscribed won't get marketing emails.
Emailing customers of multiple products
If you'd like to target multiple products, simply repeat the process and add more filters with the remaining products you'd like to target.
Make sure to click on the "Match any/all filters button" and select "Match any filter".
Only customers that are Subscribed to your marketing emails will receive broadcasts.
Those who are Unconfirmed or Not subscribed won't get marketing emails.
Any questions about Podia's email features? Check out our comprehensive help docs, or click the purple icon to send us a message 💜