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Updates to sending requirements for Gmail and Yahoo

Learn how to ensure emails are delivered to Gmail and Yahoo recipients if you qualify as a bulk sender.

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Written by Podia Labs
Updated over a week ago

As of February 2024, Gmail and Yahoo have updated their sending requirements for bulk senders.

How is “bulk sending” defined?

These requirements apply to bulk senders who send more than 5,000 emails per day to Gmail or Yahoo email addresses.

Am I affected?

If you use Podia Email to send more than 5,000 emails to Gmail or Yahoo email addresses per day, and you have set up a custom sender address, you will need to add a DMARC record to ensure your emails land in your subscribers’ inboxes.

If you use Podia Email and do not have a custom sender address set up, Podia manages your email deliverability.

No action is needed on your end.

Adding a DMARC record

You will need to have a DMARC policy for your domain. A basic DMARC record looks like:

v=DMARC1; p=none;

You can have a more complex record, but at minimum you will need a DMARC record with a minimum p=none policy setting.

You can add a DMARC record with the hosting company you use for your email domain.

You can check if you have a valid DMARC record using this tool. If not, you will need to create a DMARC record.

You can find help documentation below for adding a DMARC record with some leading domain hosts below.

If you don’t see your hosting company below, reach out to your provider for instructions on adding a DMARC record for your domain.

Please note that we do not validate whether you have a valid DMARC record.


FAQ

Do I need to add a SPF or DKIM record?

No.

DKIM is already set up if you have set up a custom sending domain using Podia.

We use Sparkpost to send marketing emails, and they provide the correct SPF records. Inbox providers check SPF against the Return-Path address, not the From address, and this is managed on Sparkpost’s end.

Do you meet the new requirements for easy unsubscribe access?

We meet the requirements that will now be enforced for one-click unsubscribe and list unsubscribe headers.

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