Lead magnets can be used to build your audience and convert visitors to customers. Here's how you can create your very own in Podia!
What is a lead magnet?
A lead magnet is a free product you give to your audience in exchange for their email address.
These include digital downloads, freebies, sign-up incentives, opt-in bonuses, and so on. They go by many names, but they're all there to do the same thing: to show your worth.
One great example would be a value-driven download that encourages the reader, listener, or viewer to subscribe to your email list in exchange for extra content.
Here's how to easily set up a lead magnet using Podia ✨
Setting up your lead magnet
The easiest way to set up a lead magnet on Podia is to create a digital download product and deliver the file via email.
With this option, customers will receive the file via email and won't need to create an account or go through checkout to receive their file.
Here's how to set up a digital download product with delivery through email:
From your Podia dashboard, click on Products in the sidebar menu.
From the Products page, click on "+ New Product".
On the new page, select the "Download" option and give your lead magnet a name.
Once you're done, hit "Create product".
Use the product editor to add files to your digital download product!
Use the file uploader box to either upload the files from your computer or drag and drop them into the uploader:
Once you're done uploading the files to your digital download product, head over to the Pricing tab to set up the email file delivery method.
Under Pricing, select "Free email delivery".
This option ensures all customers have to do is provide their email addresses, and they'll receive the file right after. No account creation needed!
Once you have everything set up, make sure to Publish your product by clicking on Publish at the top right of your product page.
Copy the lead magnet page URL and share it with your customers.
Editing the lead magnet sales page
You'll also be able to edit the lead magnet sales page to include more information about your offer if you'd like.
Here's how to edit your lead magnet sales page:
Click on "..." from the product editor and select "Edit sales page".
You will be taken to the Site builder.
From there, you can modify your existing page sections by clicking directly on it and using the left-hand menu to make the desired modifications.
You'll also be able to delete any existing page sections you don't want to use and add new page sections.To add a new page section, hover your mouse over where you want to add a new page section, click on the + symbol and pick the type of section you want to add from the left-hand menu.
Once you're done, hit the Publish button at the top right to have your changes published.
Understanding the customer experience
Sharing the page link with customers will enable them to view your offer and download the lead magnet you just created in exchange for their email address.
After entering an email address, the file will be delivered via email, and the user will be added to the product as a customer.
FAQs
Can I edit the file delivery emails?
Can I edit the file delivery emails?
These emails cannot be edited at this time, but we are working on allowing these to be customizable in the future.
You can send additional emails to the file delivery by setting up an email campaign.
How many files can I upload to my lead magnet?
How many files can I upload to my lead magnet?
As many as you'd like! If you upload multiple files, these will be automatically zipped by Podia's system once downloaded by your customers.
Are there limits to the size of the files I can upload?
Are there limits to the size of the files I can upload?
Yes! The current limit for individual files is 5GB.
Still need help?
If you have any questions, send an email to [email protected] or click the purple help icon to send us a message 😄