Did you know it’s possible to run an entire sales funnel with Podia? 🚀
Instead of combining multiple apps and services together and hoping the integrations hold, we'll be guiding you through setting it all up through Podia!
Introduction
A sales funnel is a marketing term describing the steps a customer takes when buying something.
It's pictured as a funnel because many potential customers might start at the beginning of the sales process, but only a few will end up buying something.
There are a lot of different ways to create a sales funnel. In this article, we will teach you how to build a sales funnel where a lead magnet (a free offer) leads people to a paid offer with potential upsells!
Set up a lead magnet
A lead magnet is a free product you give to your audience in exchange for their email address.
These include digital downloads, freebies, sign-up incentives, opt-in bonuses, and so on. They go by many names, but they're all there to do the same thing: to show your worth.
One great example would be a value-driven download that encourages the reader, listener, or viewer to subscribe to your email list in exchange for extra content.
Here's how to set up a lead magnet on Podia!
Create a digital product on Podia (we recommend a digital download)
Upload the content to your product
Under the Pricing tab, select the Free Email Delivery option
When you're ready, click on Publish to publish your product
Customize the lead magnet sales page
After you've set your lead magnet up, it's time to customize its sales page.
From the product page, click on the "..." and select "Edit sales page" to open up Podia's Site builder.
From Podia's Site builder, click directly on the page section and make modifications using the left-hand menu. You can also add new sections by clicking on the "+" icon.
Edit and add new page sections until you are satisfied with the results!
And that's it! Your lead magnet product is now set up. Let's move on to setting up your paid offer now!
Set up your paid offer
Your paid offer is what you'll actually sell after users sign up for your lead magnet.
Podia offers a different range of digital products - online courses, webinars, product bundles, etc - and any of these can become your paid offer 😊
Create a new product on Podia and upload its content.
Go to the Pricing tab and set a price for your product.
Edit the sales page for your product and include information about why people should purchase this product from you.
Once you're ready for your product to go live, click on Publish at the top right.
And that's it! Your paid offer is now fully configured 😊
Let's take a look now at how to add upsells to your paid offer!
Set up upsells
Upsells are a great way to increase the size of your orders by giving your customer a great deal on adding additional products to their purchase.
Customers will see the upsells when checking out for your paid offer, right when they’re most susceptible to buying more products from you.
From the Products tab, click on Edit next to your paid offer product
Navigate to the Pricing tab of your paid offer product
Scroll down until you find the Upsells area
Click on "Add upsell" and select the products you'd like to add as an upsell. You can also make modifications to the text we'll show on that page.
Set up the sales funnel behavior from free to paid product
Now that you've got both your free and paid offers (and any upsells), it's time to set up the behavior that will automatically direct customers from your free lead magnet to your paid offer.
This will ensure people who sign up for your lead magnet will see your paid offer right after their email form submission.
Navigate to the sales page of your Lead magnet product.
Click directly on the Banner page section of your page (the page section that contains the email form).
From the left-hand menu, locate the Success area.
Select the Redirect to a page option.
Choose the name of the paid offer product you've set up.
Publish the changes from your website.
And that's it! Now you have a fully functional sales funnel and you can start sharing it with your audience!
With what we've set up, people who submit an email through your Lead Magnet offer will be automatically redirected to your paid offer and will also be presented with upsells during the checkout process!
FAQ
Can I set up other redirects from my paid offers?
Can I set up other redirects from my paid offers?
Not at this time! Redirects are only available for email forms (this is why you're setting one up for a lead magnet).
What’s next?
As you sell more products, talk to your customers and find out what they liked and got value from.
Even talking to people who didn’t buy can be incredibly helpful for finding out what didn’t interest them about your product. It could easily shine a light on what you need to change, or make you realize you’re just targeting the wrong customer for the product!
From there, it’s a matter of continuing to create helpful content, launch products, increase prices, and grow your business!
If you have questions or are running into trouble, email us at [email protected] or click the purple help icon to send us a message.