Google Analytics to your Podia allows you to get tons of useful information about your site visitors. If you add advanced analytics, it will allow you to use powerful tools like Facebook Pixel, Google Analytics Events, and more.
The Advanced Analytics feature is available on the Mover and Shaker plans. You can learn more about Podia's plans on our pricing page.
Before we begin, a quick heads up...
Setting up website and conversion tracking requires some technical knowledge. Using this feature incorrectly could potentially break your Podia site. š„š±
š Note: While weāre happy to help with any issues on our end, we arenāt able to access your third-party accounts, which limits the support we can offer. We encourage you to reach out to the tool directly for help.
Installing tracking codes
Connecting your Podia site to Google Analytics, Facebook Pixel and Pinterest tag should be enough to track all of the information you need regarding visits and sales.
Additional tracking codes are only required if you want advanced with your analytics.
Here are the two types you can add to Podia:
Website tracking code appears on every page on your Podia site.
Conversion tracking code appears only after a customer makes a purchase or subscribes to your membership.
Your analytics tool should specify whether a code snippet should appear on every single page (website tracking) or only on āsuccessā or "thank you" pages (conversion tracking). All tracking codes in Podia are inserted just before the page's closing </body> tag.
Tools that require their code be placed within the <head></head> tag are not supported by Podia.
Website tracking code
Website tracking code will execute on every page of your Podia site. These code snippets usually collect information about all page views, from all visitors, across your entire website.
To install your website tracking code:
Access your Site settings.
Navigate to the Analytics tab.
Copy the tracking code from your analytics tools and paste it into the text area labeled āWebsite tracking codeā.
Click on Save changes.
Conversion tracking code
Conversion tracking code executes only when a conversion event occursā like when a customer purchases a product or subscribes to a plan.
Tracking conversion events provides your analytics tool with more information about the specific action your customer took. This enables you to learn, for example, which traffic sources are more likely to result in paying customers.
To install your conversion tracking code:
Access your Site settings.
Navigate to the Analytics tab.
Copy the tracking code from your analytics tools and paste it into the text area labeled āConversion tracking codeā.
Click on Save changes.
Thank you Pages
Some analytics tools might require you to enter a specific URL (web address) to track a goal or conversion. These are sometimes called "success" or "thank-you" pages.
You can read our entire guide on using thank you pages for conversion purposes.
Running tests
Disable ad-blockers and use private browsing (incognito mode) when testing your website and conversion tracking code installation.
Your tracking code is not output when you are logged in to Podia. This ensures your own page views and test orders are not tracked to your analytics tools.
If you need more help, feel free to check our Troubleshooting Analytics and Conversion Tracking issues article.
FAQ
Can I add code to the <head></head> tag of my site?
Can I add code to the <head></head> tag of my site?
All tracking codes in Podia are inserted just before the page's closing </body> tag.
Tools that require their codes to be placed within the <head></head> tag are not supported by Podia.
We hope you found this guide useful. If you need additional help, drop us a line at [email protected], or click the icon below to chat!