Once you start sending out an email campaign we'll automatically start tracking analytics so you can keep an eye on how things are going!
In your campaign report area, you'll be able to see open rates, clicks, unsubscribes, and more. You can access these reports in a variety of ways!
Campaign analytics overview
To view some high-level statistics for your campaign, you can do the following:
Click on "Email" in the sidebar menu and select "Campaigns".
At the right-hand side of your screen, you'll see the analytics of the individual emails within all campaigns that have been sent. Things like open rate and click rate percentages will be shown here!
Viewing detailed reports for a campaign
To view statistics for a specific campaign, you can do the following:
Click on "Email" in the sidebar menu and select "Campaigns".
Find the campaign title you would like to view and click.
On the page that opens you will be able to view the analytics report for your selected campaign. At the top, you can see active people in the campaign as well as people who have exited it already.
The right-hand menu will show an overview of our campaign analytics, such as emails sent, open percentage, etc.
This will include:
The total number of individual emails sent via the campaign
Open percentage of those emails
Click percentage within those emails
Any sales made, displayed in the currency of your site
Total bounce percentage
Unsubscribe percentage (users that clicked the 'unsubscribe' link from an email)
Beneath the overview section will be an engagement area where you can view the analytics of each individual email sent within the series.
You can also select "Sales", "Clicks" and "Links" in this area to view the email address of a user who made a purchase or clicked on a link within your campaign.
If you have any questions at all, send us an email at [email protected] or click the icon below to chat 🙌