Once you start sending out email broadcasts, you'll want to keep an eye on your analytics to see how everything is going.
In your broadcast reports, you'll be able to track open rates, clicks, unsubscribes, and more. You can access these reports in a variety of ways!
Broadcasts analytics overview
To view some high-level statistics for your broadcasts, you can do the following:
Click on "Email" in the sidebar menu and select "Broadcasts".
At the right-hand side of your screen, you'll see the analytics of all broadcasts sent.
Things like open rate and click rate percentages will be shown here!
A similar overview of your most recently sent broadcast will be seen at the top of your screen:
Individual broadcasts analytics
To view statistics for a specific broadcast, you can do the following:
Click on "Email" in the sidebar menu and select "Broadcasts".
Click on the subject line of the email you'd like to access statistics for.
On the page that opens you will be able to view a summary of Details, Recipients and Analytics.
The analytics report for your selected broadcast will include:
Sent emails
Open rate
Click rate
Sales made, displayed in the currency of your site
Bounce percentage
Unsubscribe percentage (users that clicked the "unsubscribe" link from that broadcast)
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