With Podia's email link tagging feature, you can effectively sort your audience based on their actions.
This allows you to tag your audience according to the links they click in your emails, giving you a clearer understanding of their interests.
The result? More personalized emails that hit the mark every time!
Tagging subscribers based on email link clicks
Tags can be added to any links you add to your emails, such as text links, image links, or even button links.
Text links
Here's how to add tags to text links in your emails.
Start by selecting the link you want to add tags to and click on the "Link" option.
Once the link is selected, click the "Tag people" icon.
Use the modal to add any tags you'd like to this specific link. You can add one or multiple tags.
Once you're done, hit Save.
Image links
Here's how to add tags to image links in your emails.
Click on the image section to bring up its options on the right-hand menu.
Using the right-hand menu, enter an URL or use the quick links option to populate the field with a URL.
Once the link field is populated, click on the "Tag people" icon on the right.
Use the modal to add any tags you'd like to this specific link. You can add one or multiple tags.
Once you're done, hit Save.
Button links
Here's how to add tags to button links in your emails.
Click on the button section to bring up its options on the right-hand menu.
Using the right-hand menu, click on the "Tag people" button, next to the Link field.
Use the modal to add any tags you'd like to this specific link. You can add one or multiple tags.
Once you're done, hit Save.
Editing tags in sent emails
If you made a mistake or just want to add a tag to an email that’s already been sent, you can easily update its tags anytime.
Here's how to edit tags in sent emails.
From the Emails page, click on the broadcast/campaign you'd like to edit tags for.
Navigate to the Links tab.
Click on "..." next to the URL you'd like to edit and select "Edit tags".
Add or Remove the tags you'd like to edit for this specific link.
Click Save to save your changes.
Monitoring tags with email link clicks analytics
You can easily monitor how many clicks your emails are getting, including the tags associated with each link.
After your email - broadcast or campaign - has been sent, click on its name to bring up its stats.
Navigate to the Links tab. From there, you'll be able to view all of the information about your email links, including clicks and tags associated with each link.
FAQ
Can multiple tags be added to the same link?
Can multiple tags be added to the same link?
Yes. You can add as many tags as you'd like to each individual link on your emails.
What happens if I remove a tag from a specific email in an ongoing campaign?
What happens if I remove a tag from a specific email in an ongoing campaign?
Removing a tag from a link from an email in a campaign should only impact new subscribers that click on that particular link.
People already tagged with whatever tags you had before won't be affected.
Any questions about Podia's email features? Check out our comprehensive help docs, or click the purple icon to send us a message!