Deliverability rates measure how many of your emails successfully reach the intended inbox, not landing in spam or junk folders.

While Podia provides a robust infrastructure for email delivery, there's a role you play in ensuring your emails get to where they're meant to be.

Here's more on email deliverability rates and actions you can take on Podia to increase your deliverability rates.

Email deliverability is crucial in ensuring your message reaches your subscriber's main inbox. These rates will help you identify how many of the emails you sent actually reached your subscribers' inboxes.

Many factors influence email deliverability. You can manage some of these, such as crafting a compelling message, while others are out of your control - like outages, a full inbox on the recipient's end, or other technical problems.

When an email doesn't make it to its intended destination, like the main inbox, another tab, or even the spam folder, it's labeled as "bounced" - this means the subscriber never got to view it.

Aiming for a 100% rate would be great, but keeping it above 95% is more realistic.

Let's take a look at steps you can take to keep your email deliverability rates high and ensure your emails reaches most of your subscribers' inbox.

Here are actionable steps you can take to improve your email deliverability rates in Podia 📨

Ensure that your email sender address is familiar to your subscribers. Ideally, it should reflect your name, business name, or your site name on Podia.

This reduces the chances of them marking your emails as spam and hurting your reputation.

Your sender address name is whatever name you enter on your Account settings.

If you don't have a custom email domain set up, anytime you send an email from your Podia account, it will show as sent from [email protected].

If someone replies to your email, it will still go to whichever email is linked to your Podia account, but that email address won't be displayed in the original message.

If you connect a custom sending domain to your Podia account, the email address you connect will show up on all marketing emails you send through Podia.

Using a familiar sender email will help avoid SPAM filters from triggering in your customers' inboxes.

A subject line is the first impression subscribers will get from your email, and it can actually determine how many users will end up opening your emails.

Ensure your subject lines reflect the type of content subscribers expect from you.

In email marketing, consent means someone has given you clear permission to send them marketing emails - they've actively chosen to receive your emails.

Make sure to always indicate people are signing up for something and that, by doing that, they'll start receiving emails from you. This helps set clear expectations with subscribers and attracts only people who are really interested in what you have to share.

Spambots can populate your list with illegitimate email addresses, which, if undeterred, can lead to lots of bounced emails, and even harm your sender reputation.

By using double opt-in, you ensure that every email added to your list is valid and genuinely interested in your content, as they need to confirm their subscription manually.

Keeping your email list up to date and running maintenance cleanups is also a great way to ensure you're keeping only people that engage with your emails.

You can use different filters in Podia to show people who might not have opened specific emails you sent in the last month or 2 and remove those from your audience.

Your audience is probably interested in different things depending on what they have signed up for.

While you can message your entire subscriber list using Podia, you can also narrow down your message and send emails just to specific portions of your audience, by using broadcast filters and campaign entrance conditions.

This ensures the emails you're sending will resonate with the subscribers you're targeting.

For any questions or further guidance on maximizing your email deliverability with Podia, feel free to drop us a line at [email protected] or send us a message using the help icon below 💌