Tired of your emails ending up in the Promotions tab? We've got you covered! In this article, you'll learn some helpful tricks that will increase the chances of your emails landing in your recipients' primary inbox, where they belong. ✨

Gmail's Promotions tab is designed to filter out marketing emails, deals, and other promotional content. These emails will be redirected to the promotions tab, because that's what they will be considered.

While this helps users keep their primary inbox clutter-free, it can be a hurdle for businesses trying to reach their audience. Emails that land in the Promotions tab are less likely to be seen and opened, which is why it's important to optimize your emails to avoid this tab.

Personalizing your emails can significantly increase the chances of them landing in the primary inbox.

Here are some quick tips to set you up for success:

Use a personal tone
Instead of sounding like a business, write as if you're talking to a friend.

Address recipients by their name
Using the name variable to include the recipient's first name can make a big difference! Check out the article here for instructions on that process.

Avoid adding too many images
Emails with too many images are more likely to end up in the Promotions tab.

Certain words and phrases can trigger Gmail's algorithms to categorize your email as promotional.

Steer clear of sales jargon
Avoid words like "free," "buy now," and "discount."

Keep subject lines simple and clear
Make sure your subject lines are straightforward and not too flashy.

Limit the use of symbols and exclamation marks
Too many symbols can make your email look like a promotion.

Sometimes the best way to stay out of the Promotions tab is to ask your recipients for a little help.

Ask your audience to drag your email to the Primary tab
A simple request can go a long way. If they manually recategorize one of your emails, Gmail will start to recognize your future emails and place them into the primary folder instead.

Request they add you to their contacts
Emails from known contacts are less likely to be categorized as promotions. 🤝

Provide instructions in your welcome email
Include a brief guide on how they can ensure they receive your emails in the primary inbox. Instruct them to move your emails to the primary tab and add your sending address to their contacts. ✅

Using a custom domain is a crucial step in improving your email deliverability. It helps build trust with email providers and reduces the chances of your emails ending up in the Promotions tab. You can learn more about this here.

If you have any questions at all, send us an email at [email protected] or click the icon below to chat.