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Adding name personalization to your emails

Learn how to personalize your emails using Podia's email builder.

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Written by Podia Labs
Updated over a week ago

Want to add a personal touch to your broadcasts and campaigns? With Podia, you can include your subscriber's name in any email you send!


Adding name personalization to your emails

To add a name variable to your emails, type @ into any email's text area and select what you'd like to use: Name (full name), First Name, or Last name.

You can also click on the name variable token to configure your name placeholder: a term to refer to recipients who signed up without a name.

Please note: Name variables may not function correctly during a test email preview.
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Test emails are primarily designed to preview the layout of your emails and not to showcase full functionality.


FAQ

What if some of my subscribers don't have a name associated with their profiles?

You can configure your name placeholder to refer to recipients who signed up without a name.

By default, the placeholder word is "there" but you can adjust this by clicking directly on the name variable token:
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Can I add name variables to my emails' subject lines?

The name variable command won't work for subject lines.

However, you can add a first name variable to your subject lines by using the {{ first_name or 'there' }} code line.

You can also customize the placeholder text by replacing the word between ' '.
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Make sure no other special characters are used in this placeholder text, or it might cause a conflict with the code.

I'm not seeing my personalization in the test email I sent!

Name variables will default to the placeholder text you've set during a test email preview.


Any questions about Podia's email features? Check out our comprehensive help docs, or click the purple icon to send us a message.

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