In this article, we’ll cover the most frequently asked questions about the Shop feature.
Shop FAQs
What is the Shop feature?
Shop adds a storefront to your member area where logged-in members can browse your published products.
Members can discover and purchase additional products without leaving their account or signing in again. This creates a smoother buying experience for people who are already familiar with your site and content.
By making more products visible to your existing audience, Shop gives you another way to encourage repeat purchases and generate additional revenue from current customers.
What products show up in the Shop?
By default, published products will appear in your Shop.
However, each product’s visibility and availability settings determine who can see it and whether it can be purchased.
Visible to everyone: The product appears in the Shop for all members.
Only visible to specific members: The product only appears for members who meet the visibility requirements.
For example, if the product is visible only to customers of Product A, only those customers will see it in the Shop.
Hidden from everyone: The product won’t appear in the Shop.
Hidden products also can’t be added as featured products or selected as the spotlight product.
Closed products: The product will continue to appear in the Shop unless it is also hidden. Members can view the product shop page, but they won’t be able to purchase it.
Can I control product visibility in the Shop?
Yes. A product’s visibility and availability settings determine whether it appears in your Shop, who can see it, and whether members can purchase it.
Update these settings from the product editor to control how the product is displayed in the Shop.
Visible to everyone: The product appears in the Shop for all members.
Only visible to specific members: The product only appears for members who meet the visibility requirements.
For example, if the product is visible only to customers of Product A, only those customers will see it in the Shop.
Hidden from everyone: The product won’t appear in the Shop.
Hidden products also can’t be added as featured products or selected as the spotlight product.
Closed products: Closed products appear in the Shop unless they are also hidden. Members can view the product shop page, but they won’t be able to purchase it.
This gives a way for members to wishlist the product in case you decide to open enrollments again in the future.
Do events show up in the Shop?
No. Events don’t appear in the Shop and can’t be added as featured products or selected as a spotlight product.
Upcoming events are displayed in the Upcoming Events widget. Members can also browse event details and register or purchase access from the Events page.
Do plans show up in the Shop?
No. Plans don’t appear in the Shop and can’t be added as featured products or selected as a spotlight product.
Can I offer discounts for products in the Shop?
At this time, discounts and coupon codes can’t be applied directly to products in your Shop.
As an alternative, you can temporarily change the product’s price to run a limited-time sale. Keep in mind that this changes the product’s price everywhere it appears across your site and account, not only in the Shop.
When the promotion ends, update the product again to restore its regular price.
Can I enable Shop for non-logged-in members or site visitors?
No. Shop is only available to logged-in members. It’s designed to help existing members browse and purchase additional products without leaving their account.
To promote products to site visitors or anyone who isn’t logged in, add your products to public site pages using the site builder.
What’s the difference between my admin/assistant and member views in the Shop?
As an admin/assistant, you can browse the Shop and view product pages pretty much exactly as a member would.
However, some actions and information are different.
Admin view
All products will display as though you already have access to them.
You can browse the Shop and open individual Shop product pages.
You can’t purchase or add products to a wishlist.
A Manage button appears next to each product, giving you direct access to the product editor.
Member view
Members can view available pricing options and purchase products from their Shop product pages.
If a member already has access to a product, they'll see a "You have access" message where the pricing options appear and a link to access the product.
Members can add products to their wishlist.
